Ascend Literary Management has recently announced its representation of Robb Cullen, the acclaimed creator of the series “Average Joe.” This strategic partnership underscores Cullen's ongoing impact in the entertainment landscape, particularly as the second season of his hit show is set to premiere on Paramount+. Cullen's career boasts a rich history of successful projects, including an Emmy nomination for his work on “Lucky” and contributions to various television shows and films, marking him as a significant creative force.
Robb Cullen is celebrated for his creative contributions to the entertainment industry, with “Average Joe” being one of his most notable recent achievements. The series, which initially premiered on BET+ in 2023, is preparing for its highly anticipated second season, scheduled to launch on Paramount+ on August 19. The show features Deon Cole as Joe Washington, a plumber whose life takes an unexpected turn when he uncovers his late father's entanglement with the Russian mafia. Cullen not only created the series but also serves as an executive producer, guiding its narrative and production.
Beyond “Average Joe,” Cullen’s impressive portfolio includes co-creating the FX series “Lucky,” where he collaborated with his brother, Mark. Their exceptional writing for the pilot episode earned them an Emmy nomination for Outstanding Writing for a Comedy Series, with the episode directed by the renowned Russo brothers. His television credits further extend to animated series like Spike TV’s “Gary the Rat” and NBC productions such as “Heist,” “Mr. Robinson,” and “Las Vegas.” Cullen has also made his mark in film, co-writing screenplays for movies like “Once Upon a Time in Venice” and “Cop Out,” both starring Bruce Willis. Currently, he is engaged in developing an untitled action drama with McG and Wonderland, demonstrating his continuous drive for innovative storytelling.
Ascend Literary Management, established earlier this year by Ian Greenstein, is quickly becoming a prominent player in talent representation. Greenstein brings a wealth of experience to his new venture, having previously held key positions at Innovative Artists Entertainment. His career also includes over a decade at Gersh, where he was instrumental in leading the agency’s TV department. Before that, Greenstein spent more than ten years at Paradigm, following its merger with Genesis, a boutique literary firm he co-founded in 2000. The addition of Robb Cullen to Ascend’s roster signifies a strong start for the new management firm, emphasizing its commitment to representing top-tier talent in the industry.
This collaboration between Robb Cullen and Ascend Literary Management marks a new chapter for the acclaimed creator, promising further innovative projects and continued success in the dynamic world of television and film. Cullen’s diverse experience across multiple genres and platforms, coupled with Ascend’s strategic guidance, sets the stage for compelling new narratives and expanded creative endeavors.

