Reformation has introduced its first-ever rug collection, marking a significant foray into home furnishings. This exclusive line, created in collaboration with the renowned luxury rug manufacturer Les Éditions de Tapis, is now available. The collection, consisting of nine distinct rug designs, features intricate hand-drawn patterns inspired by nature, including majestic tigers, elegant swans, and lush palm trees, offering a blend of whimsy and character.
This unique partnership is a culmination of a five-year creative alliance between Thomas Coccimiglio, founder and creative director of Les Éditions de Tapis, and Lauren Caris Cohan, Reformation’s chief creative officer. Their shared vision has consistently enriched the aesthetic of Reformation's retail spaces. Coccimiglio describes the collection as a harmonious convergence of "Parisian elegance and LA nonchalance," reflecting a mutual cultural fascination between France and America. This cross-cultural dialogue results in sophisticated yet humorous designs that align perfectly with Reformation's "effortless and witty" brand philosophy. Crafted by skilled artisans in India and Nepal using premium wool, linen, and silk, these rugs are not merely decorative but are built to endure, adding both beauty and longevity to any home.
The growing popularity of the custom rugs in Reformation's stores, often leading customers to inquire about purchasing them for their own residences, made launching a consumer-focused collection a natural progression. Cohan granted Coccimiglio extensive artistic freedom, with the sole guideline being the incorporation of hues from Reformation's Holiday collection, ensuring a cohesive visual narrative across both fashion and home interiors. The collection has already garnered favorites, such as Cohan's preference for the deep wine-colored Très Grand Chintz Rug, and Coccimiglio's fondness for the Swans Fans Rug in French Blue, an Art Deco-inspired design that originated from a simple sketch. Both designers emphasize the transformative power of a rug: Cohan advises against undersizing and suggests building a room's decor around this central piece, while Coccimiglio echoes Edgar Allan Poe's sentiment that the carpet is indeed the soul of an apartment.
Embracing innovative design and collaborative spirit, this collection bridges the gap between fashion and interior design, offering pieces that are not only aesthetically pleasing but also thoughtfully crafted to enhance living spaces. It encourages homeowners to view their living environments as extensions of their personal style, emphasizing that a well-chosen rug can be the cornerstone of a room's character and warmth. This initiative promotes the idea that beauty and thoughtful design should permeate all aspects of life, from personal attire to cherished home spaces, enriching daily experiences and fostering a sense of well-being.
