Emerging from the competitive crucible of Netflix's 'Building the Band,' the dynamic vocal ensemble Soulidified has officially inked a landmark recording agreement with Atlantic Records. This significant development comes just a year after their formation on the widely acclaimed reality series. The quartet, consisting of Shade Jenifer, Malik Heard, Bradley Rittmann, and Landon Boyce, captivated audiences with their harmonious blend and impressive vocal abilities, particularly noted for their renditions of Usher's 'U Remind Me' and Miguel's 'Sure Thing' during the show's third episode, which aired in July 2025.
Since their television debut, Soulidified has been on a relentless upward trajectory, diligently cultivating their craft and expanding their fan base. Their journey post-'Building the Band' saw the release of their debut original single, 'One & Only,' in August 2025, followed by their latest track, 'What’s Your Name,' in February. The group has also gained valuable live performance experience, having supported acclaimed artist Khalid on four tour dates. Looking ahead, Soulidified is poised to embark on their own 'What’s Your Name' international tour this fall, with planned stops in major cities across Brazil, Amsterdam, Paris, Berlin, and London. This strategic move underscores their global ambitions and the considerable momentum they have built in a relatively short period.
Soulidified's Ascent: From Reality TV to Major Label
Soulidified, the vocal quartet discovered on Netflix's 'Building the Band,' has officially joined Atlantic Records' roster. Composed of Shade Jenifer, Malik Heard, Bradley Rittmann, and Landon Boyce, the group quickly distinguished themselves with their exceptional talent and collaborative spirit during the show's run in July 2025. Their captivating performances, particularly their interpretations of popular R&B hits, solidified their potential and set the stage for their future success. This signing marks a pivotal moment in their burgeoning career, validating their journey from a televised formation to a professional music contract with a renowned label.
The band's path to a major label deal was paved by their consistent efforts and growing popularity. Following their impactful appearances on 'Building the Band,' Soulidified released their inaugural single, 'One & Only,' in August 2025, followed by another single, 'What's Your Name,' in February. These releases demonstrated their artistic evolution and ability to produce original content that resonated with their audience. The group also gained significant exposure by opening for Khalid on several tour dates, further honing their live performance skills and expanding their reach. These strategic steps, combined with their inherent talent, made them an attractive prospect for Atlantic Records, a label known for fostering successful artists.
A Vision for Global Impact: Industry Veterans Endorse Soulidified
Industry veteran Johnny Wright, who has successfully managed the careers of iconic groups like the Backstreet Boys and New Kids on the Block, expressed profound confidence in Soulidified's potential. Wright, who co-manages the group with Fernando Watson and Jayvon Hicks of Day to Day Management, noted that from the moment he witnessed them on 'Building the Band,' he recognized a unique quality unmatched by other groups he had encountered. This endorsement from such a respected figure in the music industry highlights the rare caliber of talent and cohesion within Soulidified.
Michael Parker, SVP of A&R, and Justin Horowitz, VP of Digital Marketing at Atlantic Records, echoed Wright's sentiments, expressing immense excitement about welcoming Soulidified to their family. They emphasized that beyond the band's undeniable musical prowess, Soulidified is actively pushing boundaries in the music landscape. Their collective and individual messages of unity and their ability to bring together diverse backgrounds resonate deeply, cultivating an incredible community of fans. Atlantic Records is eager to support the band's growth and evolution, anticipating their significant impact on the global music scene as they embark on an international tour hitting cities like Brazil, Amsterdam, Paris, Berlin, and London this fall.
