A comprehensive analysis conducted by the Taiwan Creative Content Agency (TAICCA) has shed light on the burgeoning potential for multi-platform intellectual property (IP) creation within Taiwan's entertainment landscape, while simultaneously addressing the intricate challenges posed by artificial intelligence (AI) to the content sector. The research underscores a diverse engagement among Taiwanese audiences across film, television, music, literature, and gaming, paving the way for innovative content strategies. However, the integration of AI also introduces significant complexities, including unresolved legal issues, technological limitations, and a discernible hesitancy among consumers regarding AI-produced material.
During the "Exclusive Insights Report: Taiwan Cross-Platform Audience Data × AI Application Evaluation" presentation at the Taiwan Creative Content Fest (TCCF) in Taipei, TAICCA research analyst Joy Lin unveiled key findings. The agency's annual cultural consumption survey indicated that in 2025, a remarkable 96% of respondents consumed audiovisual content, with 75% engaging with published works and an equal percentage participating in video gaming. Notably, a strong correlation was observed between audiovisual content and music consumption, with 90% of respondents engaging in both. A separate cross-platform investigation, involving 2,018 individuals aged 15 to 69, revealed that among the 1,242 who had watched Taiwanese audiovisual productions in the preceding year, 40% had also viewed screen adaptations of these works.
The study further delineated genre preferences, distinguishing between local and international content. Taiwanese productions resonated more deeply with themes of daily existence, familial connections, and romantic narratives. In contrast, foreign productions demonstrated greater prowess in action, fantasy, and suspense genres. Romance, in particular, was identified as a fertile ground for cross-platform expansion, exhibiting strong links to school-life narratives, comic books, popular music, and mobile gaming. Among the audience for Taiwanese romantic dramas, 84% also watched international series, 63% consumed international films, and 58% viewed international animation.
In a subsequent segment of the presentation, TAICCA research analyst Chhoa Hiok-chong delved into the adoption of AI in audiovisual production. While acknowledging potential cost efficiencies, the discussion highlighted significant obstacles such as legal ambiguities and inherent technical constraints. Broader industry projections, not specific to Taiwan, suggest AI integration in post-production and visual effects ranges from 70% to 85%, in pre-production from 60% to 75%, and in on-set production from 15% to 25%. International examples, including Netflix's Argentine science-fiction series "The Eternaut" and South Korean entertainment giant CJ ENM's AI-assisted projects, showcased the capacity of AI to reduce production expenses and streamline visual effects processes.
However, considerable technical challenges persist, encompassing maintaining visual continuity across different shots, ensuring consistent camera control, preserving narrative coherence, and seamlessly integrating AI tools into existing production workflows. Legal ramifications also loom large; the Database of AI Litigation recorded 489 AI-related legal disputes by August 2026, with 153 pertaining to the cultural and creative sectors. The presentation also detailed AI-related safeguards negotiated by Hollywood guilds like SAG-AFTRA, the Writers Guild of America (WGA), the Directors Guild of America (DGA), and the International Alliance of Theatrical Stage Employees (IATSE), covering aspects such as digital likenesses, consent, remuneration, and creative authority.
Consumer resistance presents another formidable hurdle. A November 2025 survey by Luminate, an entertainment research firm, indicated that 51% of U.S. respondents were averse to entirely synthetic virtual performers. Similarly, a Japanese consumer survey released by English Hub and GRAS Group in September 2026 revealed that 44.7% of respondents would be less inclined to purchase content if they knew it was AI-generated. In South Korea, an Embrain Trend Monitor survey in January 2026 found overwhelming support for transparent disclosure (81.6%) and mandatory labeling (80.3%) of AI-generated content.
During the interactive Q&A segment, participants raised pertinent questions regarding whether the touted AI production savings adequately factored in the initial investments required for implementing new methodologies, including phases of experimentation, refinement, and iterative testing. Concerns were also voiced about the absence of Taiwan-specific production examples illustrating copyright disputes and legal accountability, given the presentation's reliance on international case studies. In response to queries about Taiwan's regulatory landscape, Chhoa referenced the Ministry of Culture's existing guidelines governing generative AI within the artistic and cultural domains.
